Intended and perceived images of a retail store interior
Retail design is utilized to create an image for a brand by enhancing the interior of the retail store. The image in relation to the store owner and their designer is defined as the intended image, while the projected appeal to customers conveys the perceived image. Using both the qualitative and qu...
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| Format: | Thesis |
| Language: | English |
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Quezon City
UP College of Home Economics
2012.
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