Intended and perceived images of a retail store interior

Retail design is utilized to create an image for a brand by enhancing the interior of the retail store. The image in relation to the store owner and their designer is defined as the intended image, while the projected appeal to customers conveys the perceived image. Using both the qualitative and qu...

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Bibliographic Details
Main Author: Balingit, Rose Anne M.
Other Authors: Faustino, Johanna A.
Format: Thesis
Language:English
Published: Quezon City UP College of Home Economics 2012.
Subjects: