A proposed strategic marketing plan for selected academic libraries in Metro Manila

This study investigated the extent of marketing planning and performance of academic librarians in Metro Manila. Factors such as their attitude on the need for marketing, application of a marketing program and marketing planning were determined, together with their current marketing practices. The...

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Bibliographic Details
Main Author:	Dayrit, Brian Lloyd B. (Author)
Other Authors:	Aguirre, Vyva Victoria M. (adviser.), Santos, Herminia H. (adviser.), Lapuz, Elvira B. (reader.)
Format:	Thesis
Language:	English
Published:	Quezon City : School of Library and Information Studies, University of the Philippines Diliman 2011.
Subjects:	Academic Libraries > Philippines > Manila Metropolitan Area > Marketing. Academic librarians > Philippines > Manila Metropolitan Area.