Shopper marketing how to increase purchase decisions at the point of sale

Bibliographic Details
Main Author:	Stahlberg, Markus
Other Authors:	Maila, Ville
Format:	Book
Language:	English
Published:	London Kogan Page 2012.
Edition:	2nd ed.
Subjects:	Advertising, Point-of-sale. Marketing. Consumers > Decision making. Shopping > Decision making.