Strategic management of technology and innovation

Strategic management of technology and innovation

Bibliographic Details
Main Author: Burgelman, Robert A.
Other Authors: Maidique, Modesto A., Wheelwright, Steven C.
Format: Book
Language:English
Published: Boston McGraw-Hill Irwin c2001.
Edition:3rd ed.
Subjects:
Technological innovation > Management.
New products > Management.
High technology industries > Management.