Social media metrics how to measure and optimize your marketing investment
A guide devoted exclusively to social media metrics. Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a signific...
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| Format: | Book |
| Language: | English |
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Hoboken, N.J.
Wiley
c2010.
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