The marketer's guide to socio-economic classification of consumers insights and challenges of target marketing in the Philippines using SEC indicators

The marketer's guide to socio-economic classification of consumers insights and challenges of target marketing in the Philippines using SEC indicators

Bibliographic Details
Main Author: Roberto, Ned
Format: Book
Language:English
Published: Makati City Asian Institute of Management c2002.
Subjects:
Market surveys > Philippines.
Consumption (Economics) > Surveys.
Consumers > Research > Philippines.