Marketing management ; analysis, planning, implementation, and control
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N. J.
Prentice-Hall
1994.
|
| Edition: | 8th ed. |
| Series: | The Prentice-Hall Series in Marketing
|
| Subjects: |