Consumer's perception on Disney licensed character apparel brands for children's wear in selected malls in Metro Manila in relation to visual branding
ABSTRACT This research aimed to know the consumers? perception on certain children?s wear character apparel brands in selected outlets in Metro Manila. Specifically, the research determined which character is most popular and how color, price, and apparel category affected the consumers? considerati...
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| Format: | Thesis |
| Language: | English |
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Quezon City
College of Home Economics, University of the Philippines Diliman
2010.
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