Value creation the power of brand equity

Bibliographic Details
Main Author:	Neal, William D. 1943-
Other Authors:	Strauss, Ron 1943-
Format:	Book
Language:	English
Published:	Mason, Ohio South-Western Cengage Learning c2008.
Subjects:	Brand name products > Valuation. Intangible property > Valuation. Brand loyalty. Branding (Marketing) > Management.