Bayesian statistics and marketing

Bibliographic Details
Main Author:	Rossi, Peter E. 1955-
Other Authors:	Allenby, Greg Martin 1956-, McCulloch, Robert E.
Format:	Book
Language:	English
Published:	Chichester, Eng. Wiley c2005.
Subjects:	Marketing research > Mathematical models. Marketing > Mathematical models. Bayesian statistical decision theory.