Services marketing people, technology, strategy

Services marketing people, technology, strategy

Bibliographic Details
Main Author: Lovelock, Christopher H.
Other Authors: Wirtz, Jochen
Format: Book
Language:English
Published: Jurong, Singapore Pearson Education South Asia c2008.
Edition:6th ed.
Subjects:
Marketing > Management.
Professions > Marketing.
Service industries > Marketing.
Customer services > Marketing.