International marketing strategy analysis, development, and implementation

International marketing strategy analysis, development, and implementation

Bibliographic Details
Main Author: Doole, Isobel L.
Other Authors: Lowe, Robin 1945-
Format: Book
Language:English
Published: Australia South-Western Cengage Learning 2008
Edition:5th ed.
Subjects:
Export marketing > Management.
Export marketing > Management > Case studies.