Consumer behavior test item file

Consumer behavior test item file

Bibliographic Details
Main Author: Schiffman, Leon G.
Other Authors: Kanuk, Leslie Lazar, Cox, Steven M.
Format: Book
Language:English
Published: Upper Saddle River, N.J. Pearson/Prentice Hall c2007.
Edition:9th ed.
Subjects:
Consumer behavior > Examinations, questions, etc.
Motivation research (Marketing) > Examinations, questions, etc.
Consumers > Examinations, questions, etc.