Marketing for hospitality and tourism

Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Bowen, John, Makens, James C.
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J. Pearson/Prentice Hall c2006.
Edition:	4th international ed.
Subjects:	Hospitality industry > Marketing. Tourism > Marketing.