Strategic business planning a dynamic system for improving performance & competitive advantage

Outlines a business process which should improve the performance and competitive position of any company. It enables the reader to link company purpose, business goals, strategy, performance targets and an action programme into one framework.

Bibliographic Details
Main Author: Reading, Clive
Corporate Author: Gale Group
Format: Electronic Resource
Language:English
Published: London Kogan Page 2002.
Edition:2nd ed.
Series:Gale virtual reference library
Subjects:
Online Access:Available for University of the Philippines Diliman via Gale Virtual Reference Library. Click here to access