George Gallup in Hollywood

Explores the use of George Gallup's opinion polling techniques by the film industry in the 1930's and '40's. Traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising indu...

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Bibliographic Details
Main Author:	Ohmer, Susan
Corporate Author:	Gale Group
Format:	Electronic Resource
Language:	English
Published:	New York Columbia University Press c2006.
Series:	Film and culture Gale virtual reference library
Subjects:	Gallup, George Horace > 1901-1984. Motion picture audiences > United States > Research > History > 20th century. Electronic books.
Online Access:	Available for University of the Philippines Diliman via Gale Virtual Reference Library. Click here to access