Principles of marketing test item file

Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Armstrong, Gary, McCaskey, Patrick, Brooks, John R.
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J. Pearson/Prentice-Hall c2008.
Edition:	12th ed.
Subjects:	Marketing > Examinations, questons, etc.