The 22 immutable laws of branding how to build a product or service into a world-class brand

The 22 immutable laws of branding how to build a product or service into a world-class brand

Bibliographic Details
Main Author: Ries, Al
Other Authors: Ries, Laura
Format: Book
Language:English
Published: New York Harper Collins 1998.
Subjects:
Brand name products > Management.