Classic failures in product marketing marketing principles violations and how to avoid them

Classic failures in product marketing marketing principles violations and how to avoid them

Bibliographic Details
Main Author: Hendon, Donald W.
Format: Book
Language:English
Published: Subang Jaya Hardknocks c1989.
Subjects:
Business failures > United States.
Marketing > United States.
New products > United States.
Product management > United States.