Ratings analysis the theory and practice of audience research

Ratings analysis the theory and practice of audience research

Bibliographic Details
Main Author: Webster, James G.
Other Authors: Phalen, Patricia F., Lichty, Lawrence Wilson
Format: Book
Language:English
Published: Mahwah, N.J. Lawrence Erlbaum Associates 2006.
Edition:3rd ed.
Subjects:
Television programs > Ratings > Methodology.
Television viewers.
Radio programs > Ratings > Methodology.
Radio audiences.