Media management a casebook approach

Media management a casebook approach

Bibliographic Details
Main Author: Lacy, Stephen 1948-
Other Authors: Sohn, Ardyth Broadrick 1946-, Wicks, Jan LeBlanc
Format: Book
Language:English
Published: Hillsdale, N.J. Lawrence Earlbaum Associates 1993.
Subjects:
Mass media > Management > Case studies.