The radio & television commercial

Bibliographic Details
Main Author:	Book, Albert C.
Other Authors:	Brady, Frank R., Cary, Norman D., Tannenbaum, Stanley I.
Format:	Book
Language:	English
Published:	Lincolnwood, Ill. NTC Business Books c1996.
Edition:	3rd ed.
Subjects:	Broadcast advertising > United States. Radio advertising > United States. Television advertising > United States.