Winning direct response advertising how to recognize it, evaluate it, inspire it, create it

Winning direct response advertising how to recognize it, evaluate it, inspire it, create it

Bibliographic Details
Main Author: Throckmorton, Joan
Format: Book
Language:English
Published: Englewood Cliffs, N.J. Prentice-Hall c1986.
Subjects:
Advertising, Direct-mail.
Direct marketing.