Cases in advertising and communications management

Cases in advertising and communications management

Bibliographic Details
Main Author: Greyser, Stephen A.
Other Authors: Kopp, Robert J.
Format: Book
Language:English
Published: Englewood Cliffs, N.J. Prentice-Hall c1992.
Edition:3rd ed.
Subjects:
Advertising > Management > United States > Case studies.
Advertising > Communication systems > United States > Case studies.