Museum strategy and marketing designing missions, building audiences, generating revenue and resources

Museum strategy and marketing designing missions, building audiences, generating revenue and resources

Bibliographic Details
Main Authors: Kotler, Neil G. 1941- (Author), Kotler, Philip (Author)
Format: Book
Language:English
Published: San Francisco Jossey-Bass Publishers c1998.
Subjects:
Museums > Planning.
Museums > Marketing.
Museum attendance.
Museum finance.