Brand sense how to build powerful brands through touch, taste, smell, sights & sounds

Brand sense how to build powerful brands through touch, taste, smell, sights & sounds

Bibliographic Details
Main Author: Lindstrom, Martin
Other Authors: Kotler, Philip
Format: Book
Language:English
Published: London Kogan Page c2005.
Subjects:
Brand name products.
Business names.
Advertising > Brand name products.
Advertising > Psychological aspects.
Senses and sensation.