Consumer behavior building marketing strategy

Bibliographic Details
Main Author:	Hawkins, Del I.
Other Authors:	Mothersbaugh, David L., Best, Roger J.
Format:	Book
Language:	English
Published:	Boston McGraw-Hill/Irwin c2007.
Edition:	10th ed.
Subjects:	Consumer behavior > United States. Consumer behavior > United States > Case studies. Market surveys > United States.