Cases in direct marketing

Cases in direct marketing

Bibliographic Details
Main Author: Brown, Herbert E.
Other Authors: Buskirk, Bruce D., Saunders, Paula M.
Format: Book
Language:English
Published: Lincolnwood, IL, USA NTC Business Books c1996.
Edition:2nd ed.
Subjects:
Direct marketing > Case studies.
Advertising, Direct-mail > Case studies.
Export marketing > Case studies.
Internet marketing > Case studies.
Marketing > Case studies.