Commodity advertising : the economics and measurement of generic programs

Commodity advertising : the economics and measurement of generic programs

Bibliographic Details
Main Author: Forker, Olan D.
Format: Book
Language:English
Published: New York Lexington Books c1993
Subjects:
Advertising > Brand name products > United States.
Advertising > Food > United States.
Advertising > Food > Case studies > United States.
Generic products > United States.