Consumer behavior test item file

Bibliographic Details
Main Author:	Schiffman, Leon G.
Other Authors:	Kanuk, Leslie Lazak, Weir, Ron
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. Prentice-Hall c1991.
Edition:	4th ed.
Subjects:	Consumer behavior. Consumer. Motivational research (Marketing).