Marketing research : TEXT and CASES / Harper W. Boyd, Ralph Westfall, Stanley F. Stasch

Marketing research : TEXT and CASES / Harper W. Boyd, Ralph Westfall, Stanley F. Stasch

Bibliographic Details
Main Author: Boyd, Harper W.
Format: Book
Language:English
Published: Homewood, Ill. Irwin 1981
Edition:5th ed.
Subjects:
I. Boyd, Harper W.
Marketing research.