Marketing management : readings in operational effectiveness / Stanley J. Shapiro, Jean-Charles Chebat

Marketing management : readings in operational effectiveness / Stanley J. Shapiro, Jean-Charles Chebat

Bibliographic Details
Main Author: Shapiro, Stanley J.
Format: Book
Language:English
Published: New York Harper & Row c1974
Subjects:
I. Chebat, Jean-Charles.
II. Title.
Marketing management > Addresses, essays, lectures.