Models of buyer behavior : conceptual, quantitative, and empirical

Bibliographic Details
Main Author:	Sheth, Jagdish N.
Format:	Book
Language:	English
Published:	New York Harper & Row c1974
Subjects:	Consumers > Addresses, essays, lectures. Consumers > Mathematical models > Addresses, essays, lectures. I. Title. Market segmentation > Addresses, essays, lectures.