The marketing economy; an analytical approach / J. C. Narver [and] Ronald Savitt

The marketing economy; an analytical approach / J. C. Narver [and] Ronald Savitt

Bibliographic Details
Main Author: Narver, John C.
Other Authors: Savitt, Ronald, joint auth
Format: Book
Language:English
Published: New York Holt, Rinehart and Winston [c1971]
Subjects:
Marketing.