Methods of readership research; a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view

Methods of readership research; a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view

Bibliographic Details
Main Author: Schyberger, Bo W:son, 1927-
Format: Book
Language:English
Published: Lund, Cleerup [1965]
Subjects:
Advertising research.
I. Title.
Readership SURVEYS > Methodology.