The discipline of market leaders choose your customers, narrow your focus, dominate your market

The discipline of market leaders choose your customers, narrow your focus, dominate your market

Bibliographic Details
Main Author: Treacy, Michael
Other Authors: Wiersema, Frederik D. (Frederik Derk)
Format: Book
Language:English
Published: Reading, Mass. Addison-Wesley c1995.
Subjects:
Competition.
Customer services.
Market segmentation.
Quality of products.