Consumer marketing a resource-based approach for the hospitality and tourism industries

Consumer marketing a resource-based approach for the hospitality and tourism industries

Bibliographic Details
Main Author: Teare, Richard
Other Authors: Calver, Stephen
Format: Book
Language:English
Published: London Cassell 1996.
Subjects:
Service industries > Management > Study and teaching.
Service industries > Marketing.
Hospitality industry > Marketing.
Tourism > Marketing.