Marketing strategy and plans

Marketing strategy and plans

Bibliographic Details
Main Author: Luck, David Johnston
Other Authors: Ferrell, O.C, Lucas, George H.
Format: Book
Language:English
Published: Englewood Cliffs, N.J. Prentice Hall c1989.
Edition:3rd ed.
Subjects:
Marketing > Management. > United States.
Marketing > Management > United States > Case studies.