Marketing management and administrative action / [compiled by] Steuart Henderson Britt, Harper W. Boyd, Jr

Marketing management and administrative action / [compiled by] Steuart Henderson Britt, Harper W. Boyd, Jr

Bibliographic Details
Main Author: Britt, Steuart Henderson, 1907-
Other Authors: Boyd, Harper W., joint auth
Format: Book
Language:English
Published: New York McGraw-Hill c1978
Edition:4th ed.
Series:McGraw-Hill series in marketing
Subjects:
Marketing management.