Evaluating travel advertising a survey of existing studies.

Evaluating travel advertising a survey of existing studies.

Bibliographic Details
Main Author: Muha, Steven L.
Corporate Authors: United States. Travel Data Center, Educational Seminar for State Travel Officials (5th : 1976 : Lincoln, Nebraska)
Format: Book
Language:English
Published: Washington, D. C. United States Travel Data Center 1976.
Subjects:
Tourist trade > United States.
Advertising > United States.