Analysis of Filipino generation Z’s awareness toward fair trade ethical fashion and the factors related to purchasing behavior of fashion products

Despite the awareness of Filipino Generation Z consumers towards ethical fashion, brands need help in exploring this market further with regards to the concept of fair trade and how this relates to their purchasing behaviors. This study aimed to analyze the level of awareness of selected Filipino Ge...

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Bibliographic Details

Main Author:	Larosa, Jackielyn E. (Author)
Other Authors:	Lumawig, Maria Josephine (adviser.)
Format:	Thesis
Language:	English
Subjects:	Fashion. Fair trade clothing. Ethical Fashion. Generation Z. Purchasing Behavior. Fashion Products.
Online Access:	Available for University of the Philippines Diliman via Digital Archives. Click here to access