Opportunities and barriers of digitizing marketing strategies on the export of local export-potential products in Eastern Visayas the case of one town, one product next gen of the Department of Trade and Industry
In conclusion, digital marketing plays a vital role in the growth and sustainability of local product exporters, particularly within the context of the OTOP Next Gen program in Eastern Visayas. By understanding and addressing the identified opportunities and barriers, policymakers, stakeholders, and...
| Main Authors: | , , |
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| Format: | Thesis |
| Language: | English |