Green preference, green investment

Based on Alibaba’s renowned “green” initiative, the Ant Forest program, we develop a novel measure to reveal an individual investor’s nonpecuniary green preference and link it to an individual’s investment actions. We present compelling evidence that supports nonfinancial incentives for investing in...

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Bibliographic Details

Main Authors:	Gao, Zhenyu (Author), Luo, Yan (Author), Tian, Shu (Author), Yang, Hao (Author)
Format:	Electronic Resource
Language:	English
Series:	ADB Economics Working Paper Series No. 722
Subjects:	Economics. Finance sector development. Financial markets and institutions.
Online Access:	Click here to access