Big data MBA driving business strategies with data science

Big Data MBA brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage. Based on a practical framework with supporting methodology and hands-on exercises, this book helps identify where and how big data can help you t...

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Bibliographic Details

Main Author:	Schmarzo, Bill (Author)
Format:	Electronic Resource
Language:	English
Published:	[Hoboken, New Jersey] [John Wiley & Sons Ltd.] 2015.
Subjects:	Big data. Data mining. Business > Data processing. Business intelligence > Data processing. Business planning > Statistical methods. Management > Data processing.
Online Access:	Available for UP System via Wiley Online Library