The Power of logos how to create effective company logos

In this trailblazing new book, authors William Haig and Laurel Harper provide a comprehensive study and foolproof method for creating the most important business marketing tool -- a winning logo -- through that vital communication principle, credible persuasion. The power of logos, the first instruc...

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Bibliographic Details
Main Authors: Haig, William L. (Author), Harper, Laurel (Author)
Format: Book
Language:English
Published: New York, N.Y. John Wiley & Sons, Inc. ©1997
Subjects: