Hyper consumerist behavior of K-pop commodity by the Carat community
Hyper consumerism is defined as the extreme maximalist consumption of goods and commodities for non-functional purposes (Cyr, 2019), and K-pop fans are seen to display tendencies described in this behavior. This study aims to determine the income allocation of K-pop fans, specifically the Carats (Se...
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| Format: | Thesis |
| Language: | English |