Taking the bait understanding Filipino Generation Z’s meaning-making of foreign-produced video blogs on Philippine culture.
The widespread emergence of the Pinoybaiting phenomenon is described as a localized pursuit of Western producers through video blogs (vlogs) to exploit the country's cultural appurtenances to amass Filipino audiences for economic gain. To unpack how Filipinos, through the lens of Generation...
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| Format: | Thesis |
| Language: | English |
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