More than just paw-blicity the online communicative goals, plans, and actions of animal rescuers
This study explores the online communication strategies employed by animal rescuers to promote animal welfare. In particular. the study investigates how animal rescuers construct their online messages. considering their goals, image construction, and platform usage. Drawing on Dillard's (2008)...
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| Format: | Thesis |
| Language: | English |
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