Perception and product evaluation of selected Filipino teenagers toward online advertisements

The study describes how selected Filipino teenagers perceive online advertisements. It describes the meanings of advertisement elements and symbols as interpreted by these teenagers and how the overall perception of the advertisement relates to their product evaluation. In describing the phenomenon,...

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Bibliographic Details

Main Author:	Almario, Angelica C. (Author)
Other Authors:	Bantang, Joanne R., PhD (thesis adviser.)
Format:	Thesis
Language:	English
Published:	Quezon City College of Home Economics, university of the Philippines Diliman [2020]
Subjects:	Consumer behavior > Philippines. Consumer education > Philippines. Internet advertising > Philippines. Generation Z > Philippines. Teenager > Philippines.
Online Access:	Available for University of the Philippines Diliman via Digital Archives. Click here to access